RE: What’s the Deal With Passbook?

For those of us that have upgraded to iOS 6 or bought the new iPhone 5 this past week, Passbook looked like it would be one of the best new additions. The thing is, nobody supports it. John Gruber had this to say:

Its potential is great and I do think Passbook will get better, but right now it’s mostly waiting for support from third-parties.

The thing is, why is Apple waiting for third parties? Apple owns retail locations – one of the types of businesses Passbook was built to support. Couldn’t it have given out iPhone 5 preorder slips or a coupon for an Apple TV to fill this ecosystem even a drip?

It doesn’t seem like a priority for Apple.